Our SEO Methodology
This page documents the exact methodology we apply to every client engagement. We publish it publicly because we believe transparency is the best differentiator in an industry where most agencies hide behind vague reports and jargon. Here is exactly how we work.
The Six-Phase Approach
Every client engagement follows the same six phases. The intensity and scope within each phase scales with the package (Starter, Growth, or Authority), but the methodology does not change.
Phase 1: Discovery and Audit
Before recommending any strategy or package, we perform a full diagnostic of your current search presence. This audit covers:
- Technical health. Crawlability, indexation, site architecture, page speed, Core Web Vitals, mobile-friendliness, structured data implementation.
- On-page analysis. Current rankings, title and meta quality, heading structure, content depth, internal linking patterns.
- Off-page analysis. Domain authority, backlink profile quality, referring domain diversity, anchor text distribution.
- Competitive analysis. Who ranks for your target keywords, what their content and authority strategy looks like, and where gaps exist that we can exploit.
This audit is free and carries no obligation. We produce it as a standalone deliverable with clear, actionable findings.
Phase 2: Keyword and Content Strategy
We build a keyword map that prioritises opportunities by three factors: search volume, commercial intent, and difficulty relative to your current authority. The output is a ranked list of keywords organised into topic clusters, with a content calendar that specifies what gets created first, why, and what internal linking structure it will use.
Phase 3: Technical Foundation
We fix every technical issue identified in the audit. This includes resolving crawl errors, improving site speed, implementing proper canonical and hreflang tags, adding or correcting structured data, fixing mobile usability issues, and ensuring Google can access and render every page that matters.
Phase 4: On-Page Optimisation and Content Creation
We optimise existing pages for their target keywords (titles, meta descriptions, headings, body content, internal links) and create new content according to the content calendar. Every piece of content is original, researched, written for humans first, and reviewed before publication.
Phase 5: Authority Building
We build backlinks through manual outreach. Our link-building methods include guest posting on relevant, authoritative websites; digital PR and brand mention acquisition; broken link building; journalist outreach via platforms like HARO and Qwoted; and competitor backlink analysis and replication. Every link we build comes from a real website with real traffic. We do not use private blog networks, link farms, or automated link-building tools.
Phase 6: Reporting and Iteration
Every month, clients receive a report that includes: current rankings for every target keyword with movement from the previous month; organic traffic and its trend; every link built with its domain authority and relevance; every content piece published; every technical change made; and a forward plan for the coming month. Reports are accompanied by a strategy call (for Growth and Authority clients) or an email summary (Starter).
Our Ranking Philosophy
We believe rankings follow from doing the fundamentals exceptionally well, consistently, over time. There is no secret tactic, no algorithm loophole, and no shortcut that produces sustainable results. Our methodology follows Google's published quality guidelines and prioritises long-term authority building over short-term manipulation.
We do not guarantee specific rankings because no credible SEO agency can. Google's algorithm involves hundreds of ranking factors and changes thousands of times per year. What we guarantee is that we will apply this methodology rigorously, report on it transparently, and never use any tactic that puts your site at risk of a penalty.